Satchi: How to Spot a Fake Gucci Handbag

How can you tell if the Gucci handbag that you are about to buy online is genuine? Follow these 10 simple steps to verify the authenticity of your purchase.

Step 1: Dust Bag
New Gucci handbags are accompanied by a high quality dust bag. Variations of in styles and colours have occurred over the years. Common versions include:
a) black and brown bag with repeated GG logo's
b) brown with a drawstring and GUCCI in gold
c) dark brown with GUCCI in gold.
Check the font, spacing and positioning of the logo carefully, as well as the material quality.

Step 2: Controllato Card
New Gucci handbags are accompanied by a 'Controllato' card which signifies that the handbag was checked after it was made. GUCCI is printed top and centre with the word 'Controllato' beneath it followed by the set of numbers 1234567890.

Step 3: Information Booklet
New Gucci handbags are accompanied by an information booklet. Check the font, spacing and positioning of the logo, as well as all other copy for spelling errors.

Step 4: Firenze Card
New Gucci handbags are accompanied by Firenze card. Check the font, spacing and positioning of the logo, as well as all other copy for spelling errors.

Step 5: "Made in Italy" Tag
New Gucci handbags feature a label inside with the 'Gucci' brand name and a registered trademark circled R and often 'Made in Italy'. Check the font, spacing and positioning of the logo, as well as all other copy for spelling errors. Some vintage Gucci handbags do have variations to this format.

Step 6: Serial Number
A serial number can be found on the reverse of the interior Gucci label. Over the years Gucci have used a variety of sequences, one of the most common being two sets of numbers one above the other. Vintage handbags may vary.

Step 7: Hardware
Where featured on a Gucci handbag the hardware will be made of solid metal and will not flake or chip. Some pieces may be engraved and if so the engraving will be clean with a high quality finish.

Step 8: Stitching
Check the stitching on a Gucci handbag very carefully. It should be straight, neat, even and clean.

Step 9: Logo
Some Gucci handbags feature the double GG Gucci logo on the exterior. The left G faces forwards and the right G faces backwards. Check carefully for consistency, spacing and the font of the letters.